VERIZON FIOS
If you live in a Fios region, Verizon has powerful enough ad buys that you’ve seen the campaign where Gaten Matarazzo tries to convince his neighbors to switch to fiber. After three years of this wildly successful campaign, we were given some space to play. “100% Renovated” showcased smart tech of all kinds—and finally showed Gaten’s exasperation at “the neighborhood” ignoring his advice to switch to fiber:
Director: David Shane
“Fiber Fan” is a playful celebration of Verizon winning the JD Power Award. As fiber’s #1 fan, meeting a Fios installer was almost too much for our hero!
Director: David Shane
“Finally Fiber-Optic” triumphantly ended the campaign. Finally, after three years of proselytizing the good book of fiber-optics, one of Gaten’s friends got their family to switch! Plus, in personal wins, I got to teach a child star to play Super Smash Bros, and we got to play with a Peloton before they blessed every household in 2020.
Director: Jody Hill
DP: Bryan Newman