MTN DEW FLAMIN’ HOT
For one day and one day only, we made a little town in Michigan hotter than hell…Flamin’ Hot.
To launch MTN DEW Flamin’ Hot, we descended upon the streets of Hell, MI, with a fire set list from DJ Pauly D, a curated food menu by Action Bronson, and the spiciest 18-hole mini golf course in existence. It was by far the most absurd copy exercise I’ve been a part of—and one of the most memorable launches.
The activation won Best P.R. Stunt at the Ex Awards and got loads of press: Rolling Stone, Billboard, and AdWeek
