JACK LINK’S X FRITO-LAY
Welcome to the Next Dimension of Snacking! When two snack giants come together, it’s so explosively delicious that it opens up an entirely new dimension in each teeny tiny bag of meat snacks. For the first two flavors, we braved an (almost) electrical fire and an earthquake to create two spots that allow fans to escape the mundane for something a little more…sweet and spicy or Flamin’ Hot! This is currently the largest innovation launch in Frito-Lay history with $196MM retail dollar sales in year one.
In addition to the TVC, OLVs, paid and organic social, in-store displays, and sampling events, we also created a partnership website and a highly successful contest that surpassed our total entries benchmark (120K) in the first three weeks.