As America’s best network, Verizon is there when you need it. To showcase this during the NFL season, we created a “Team Who Wouldn’t Be Here” if it weren’t for a call to first responders. For the Super Bowl, we gave the coach of the other LA team, Anthony Lynn, an opportunity to thank the first responders who saved him.
1 x silver and 2 x bronze @ Cannes 2019
1 x silver and 3 x bronze @ Clios 2019
1 x bronze pencil @ The One Show 2020
1 x bronze @ Effies 2020
#1 most talked about — Twitter Brand Bowl
#1 searched and viewed — AdWeek
#1 watched Super Bowl spot — YouTube
#1 overall digital share of voice — AdAge/iSpot
#5 Super Bowl commercial — USA Today Ad Meter
People / USA Today / Ad Age / Also Ad Age / Cannes
CD team: Alex Little & Karsten Jurkschat
Director: Peter Berg
The average American tunes out before the Paralympics, but BMW wanted to spotlight all of their athletes. Through #FarFromOver, we put a spotlight on Paralympic athletes and displayed the innovative BMW Racing Wheelchair.
And if that isn’t cool enough, the program won a silver in Partnerships, Sponsorships & Endorsements at the inaugural CLIO Sports Gala.
Bottle Launch & Love Mural
In a time of hostility, division and walls, we used Valentine’s day as an opportunity to celebrate love of all kinds with a limited-edition bottle and murals in LA and NYC.
The bottle and walls got attention from influencers and fashion bloggers alike and earned organic mentions on major social channels, such as Betches.
When I began working on @BMWUSA, the channel was purely UGC that we reposted with snappy captions—if I do say so myself.
So, for one of my first projects, I partnered with one of BMW’s biggest fans and created something totally original—an emotionally-driven, editorial-style piece, published via Instagram. Thanks to BMW’s dedicated fanbase, it was an instant success, driven mostly by organic traffic. Plus, it created our top performing content on the main handle for months to come. Check out the full story at @BMWRoadTrip.
See trade write ups here: Luxury Daily & Take to the Road
Robert Mondavi is an iconic brand, especially in California’s wine country. But being first, and arguably best, didn’t stop it from gathering dust on the shelves—literally and figuratively.
To launch their newest bottle, Maestro, we pushed the client’s comfort level and made sleek, editorial-style content that would stand out in the trades and on social.
Danica Patrick has a resting "when's the last time you flossed" face, so we enlisted her and Clint Bowyer to convey the importance of a check up in a way that fans would find palatable.
With over 2 million views on Facebook alone, this is Aspen's most successful piece of content to date. Better yet, we shot it in 30 minutes on race day and edited and posted it within the week. Good, fast, and cheap? You tell me!
Read NASCAR's press release about it here.
